When I saw it first I didn't realise they made a tapestry and filmed it.
Quote:
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The BBC’s World Cup trailer is an operatic montage of historic and memorable events from football’s biggest tournament, all of which were painstakingly embroidered frame by frame and photographed into a 60-second trailer. The BBC Creative duo behind the spot explained how their idea came to life in The Drum’s latest Anatomy of an Ad.
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ITV also have an advert but I didn't like it much. :S