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Originally Posted by Daniel-X
I was expecting it to move to ITV1 this year tbh. Will be extremely surprised if they don’t make the decision next year, this must be a massive cash cow for them.
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I agree. I was expecting it to be on ITV this summer but I think with the massive ratings this is going to get, they will have no option but to move it to the bigger channel.
I think they've been hesitant because of the success it brings to ITV2 (it's now ITV2's highest ever rating show isn't it?) but I'm sure once it begins to reach its limit on ITV2 they will have to, from a business aspect, begin to look at giving it even more of a platform on prime time ITV1.