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Originally Posted by Maxxie-D
How would the return of live feed increase ratings? It’ll probs only be superfans that would watch it anyway :/
For the record I can’t see it possible for this series to go above 2m and i’d say the lowest ratings it could get would be 1m officials.
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Word of mouth I guess.
If someone for example comes onto a forum or Twitter and sees a dead feed about the show eg. barely any threads on a forum, the Twitter hashtag being very empty then they'll not be in a rush to watch. It will look bad for those who maybe came back from holiday and wanted to catch up.
Now if you have a 247 feed, more people would be talking about it across all social platforms (word of mouth is the biggest promotional strategy). And that would peak people's interests= word of mouth= slightly higher ratings.