[Ant.]

OMG instead of going straight from ads to Emma's one liner before the titles, we should have this ad playing right before the show begins, and when she walks off screen we see her walking through an office.
"Hi, I'm Katharine, and I'm best known as that scammer off the telly... or rather on the telly!" She sits on a flat-screen TV. "Did you see what I did there?". Then the screen smashes under her fat crusty ass, prompting her to stand up.
She walks down the corridor further, all in one shot. People in suits and fancy dresses walk past her and are talking:
"You're probably wondering why Celebrity Big Brother hasn't launched yet," she says, passing a sunset sky mostly obscured by rainclouds and a drizzle.
"I'm why," she says. In one swift movement she smashes open the window, leans back and free falls. The camera breaks from the one shot and cuts to her face. She's stern and steady.
"I'm celebrity housemate number one."
She opens her umbrella and descends slowly to the stage where Emma awaits.