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Celebrity Big Brother bosses have unveiled how new AI technology will help refresh the show.

Technology from Microsoft Azure is able to automatically identify the 'best bits' of the show without human interaction.

Lisa Perrin, Chief Executive Officer of Creative Networks at Endemol Shine Group, said: “After 18 years, it was time to refresh the Big Brother brand, make it look better, and keep it thriving across the world.”

According to Microsoft, "the new solution replaces an entirely manual selection process in which production assistants identify the most important scenes to use in a Big Brother episode."

The computer software is able to pick up on "patterns of language, keywords, and emotional reactions. It tracks, monitors, and indexes the activities of a house’s residents and infers what relationships they have".

Perrin added: “When you’re filming around the clock, there can be hours of nothing happening. Watching screens for so many feeds and arduously logging moments is very tedious.

“Now, with Azure Media Analytics, we zero in on the most interesting actions rather than wading through hours of footage.”

She explained: “In seconds, we’re able to locate video captured at, say, 1:10 AM that reflects exactly what we want to show on the program, even if no one was watching at the time. That’s a big savings on resources.”

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