MANSIZE ISSUES After Kleenex’s mansize ‘sexist’ row, here’s what would happen to other products if snowflakes degendered them too
Kleenex having to drop the word 'mansize' from its tissues is just the latest reminder of how, in the modern world, the letters m-a-n have come to form a dirty word.
IT is a spot of rebranding hanky-panky that could quite possibly reduce grown men to tears.
Kleenex announced this week that its larger range of paper hankies will no longer be called “mansize”, but “extra large”.
The change comes amid fears the iconic label, which has spent more than 60 years on our shop shelves, will now be branded sexist.
Kleenex is not the only company running scared that their overly macho products may fall foul of the PC snowflake generation.
Waitrose recently came under fire over its Gentleman’s Smoked Chicken Caesar Roll, a butty created by celebrity chef Heston Blumenthal.
The supermarket giant has now agreed to change the name after a flurry of complaints from feminists about the blatantly sexist sarnie.
So which other brands might have to “man-down”, if they are not to be scorched by a firestorm of criticism from the PC brigade?
It could be bye bye Mastercard, hello Supremocard. And Royal Mail could be an all-embracing Royal LGBTIQ.
Fast-food chain Burger King risks being dethroned over its too-masculine name.
After all, calling itself after a male heading a colonising, feudal regime is a slap in the face for everyone else, and sexism gone mad. Burger Monarch would be better, or maybe Butternut Squash Commune.
https://www.thesun.co.uk/news/754520...ered-products/