The candidates are summoned to London's Royal Albert Hall, where Lord Sugar sets them the challenge of selling at one of the world's largest bodybuilding expos. Based at the NEC in Birmingham, the teams must tempt bodybuilders to part with their cash in exchange for high-end products and services aimed at fitness fans. With all candidates under pressure to get sales, it's a frantic fight to the finish as the teams muscle in on any last-minute action.
bodybuilders challenge
