[Eddie.]

The reason for the decrease from BB7 to BB8 wasn't because of the race row in my honest opinion...

The all-female launch and the poor scheduling was what caused the series to lose almost a million viewers...

Remember BB8 was getting BB7 ratings in its first week, but the rescheduling to compete with BGT caused the weekly average to drop from 4.9 mil. to 3.0 mil. in just one week... (EDIT: Didn't realise this was mentioned already...)

The million viewer drop from BB9 to BB10 was the removal of the 24/7 live feeds, poor promotion, and people just getting tired of the format...

Meanwhile the up and down trend for C5 ratings is a combination of less people watching television, the inclusion of RTV stars and most importantly, producers toying with the format so much that it became a shadow of its former self...