[Tom]

What people don't realise is that even though X Factor has lower ratings, X Factor is still thought as better as it wins more awards and has had a bigger impact on life eg if someone is singing you are likely to say "go on X Factor" whether good or bad as a joke anyway but if someone is dancing you wouldn't exactly say "go on Strictly Come Dancing". Also, X Factor thrives off PR as this year has shown, giving it a huge opening night back in August.

X Factor is also on for longer so has to sustain interest for over twice the length of SCD.