[Shaun]

I don't think we need to send someone of the calibre of Adele, Ed Sheeran, Sam Smith, etc because they're all already hugely successful. Same reason you don't get Sweden sending Zara Larsson and Robyn, or Norway sending Sigrid.

But I think if the BBC are going to continue to hold the threshold on who we send, then tying it in with the annual "BBC Sound of...." lists they come up with would be a great gateway for the pop musicians we are supposedly so keen to promote. The only problem here is that "Sound Of..." also promotes other countries' acts (Billie Eilish, Sigrid, ROSALIA, ALMA in the past 2 years).

If burgeoning popstars turn it down and refuse to perform for 200+ million potential listeners then that's their problem. I just wonder if we even offer the likes of recent British popstars like RAYE, Charli XCX, Jack Garratt, Rag n Bone Man, Dua Lipa, Stefflon Don etc. the chance? Or just take the easy route and assemble some nobodies that were in a musical once.