An advert that was ruled inappropriate and banned from a city's buses has appeared on a billboard.
The air conditioning advert - described by an academic as "plain sexist" - features the line: "Your wife is hot!"
It was meant to appear on seven buses in Nottingham but Adverta, which places adverts on buses and trams in the city, blocked it and said it could cause offence.
Lee Davies, who designed the ad, said it was "a little bit of harmless fun".
Professor Carrie Paechter, director of the Nottingham Centre for Children, Young People and Families, said the advert was "like something out of the 1950s" and called for it to be removed.
"If I had young children, I wouldn't want them passing that on the way to school, because of the messages it gives them about society," she said.
"The subliminal message about society is that it's OK to comment on women's bodies, and comment on women's bodies as if they are the possession of someone else - 'your wife'.
"It also gives the subliminal message that it's the man of the house that's responsible for getting the air conditioning fixed."
A new rule came into force last month prohibiting harmful gender stereotypes in adverts, following a review of gender stereotyping by the Advertising Standards Authority (ASA).
Prof Paechter added: "I don't want to demonise the company or the company's owner but it is a foolish advert and it needs to come down."
https://www.bbc.co.uk/news/uk-englan...shire-49035175
