[bots]

Trump has a base of 30% and it doesn't matter what is said, they will always support him. The moment someone throws bigot or whatever generalised insult at them, the undecided then need to make a yes or no choice .... Is he a bigot or not. Throwing that term around is a cop out, there is much more chance of someone taking offence if they even slightly agree with Trump and are by association being classed as a bigot thus bringing more to the side of Trump.

Use reasoned argument, it's not so clear cut, people don't feel the need to join with and support "the bigot". It's non polarising, it avoids creating division.

At the moment, most of the dems are falling for it every time