[Jay28jay2]

As a slogan, I do like "Open Up", especially after hearing the reason they chose it.

However, it being a double entendre with its actual meaning and the possible innuendo which can be percieved from it does make it offputting.

I hope that the logo that goes with the slogan has something to do with hands holding up perpendicular from eachother, but the bridge of Rotterdam could also be implemented in some way, or something which relates to Rotterdam 'opening up' so possibly something to do with its port. They said they originally wanted to go with a water theme, so they could still possibly stick with it somehow. Let's just see what happens though.