[Xander]

Belgrade - Three former members of the ongoing Serbian Big Brother show have been killed in a car crash, local media reported Saturday. Citing eyewitnesses and police sources, it was reported that Stevan Zecevic, 23, Zorica Lazic, 24, and Elmir Kuduzovic, 25, who were voted out of the Big Brother home ahead of the finale on New Year's Eve, were killed when their car crashed into a river late Friday night.

One person survived the accident on the Belgrade-Sabac road, 60 kilometres west of the capital. The car was apparently driven too quickly by Kuduzovic.

The company Emotion, which produces the franchise show, is likely to stop broadcasting the third show in Serbia just three days before the showdown vote was due to determine the winner among the 22 people who have spent time in the Big Brother's house.

Virtually all residents of the show became instant celebrities. Apart from lucrative job offers, many also receive invitations to host parties all over Serbia.

The three killed residents were on the way to a party in Sabac, along with three other housemates who were in a different vehicle.

The 100-day show, in which the residents are under non-stop surveillance, is broadcast by the B92 media house. Neither Emotion, nor B92 and the Big Brother sites posted news of the crash on their respective internet sites.