[Ammi]

...so this is more about ‘endorsement of a charity’, rather than taking part in specific fundraisers when fees are not taken or donated to the charity/charities involved...?...with any endorsement surely...(..whether charity related or not..)...there should be some research into that charity/product by the celebrity to see if it fits with them personally as people...CUPPA was a bogus charity is more the point and that a fee was accepted to endorse it when even the flimsiest of research checking of what it was about, would have uncovered the deception...