[Crimson Dynamo]

I prefer BOOM radio

Boom Radio (also Boom Radio UK) is an independent, commercial, national radio station
in the United Kingdom. Owned by Boom Radio Ltd, the station is aimed at baby
boomers, the generation of people born between 1946 and 1966, and is the first radio

station in the UK to specifically target this age demographic. Launched on 14 February
2021, Boom Radio broadcasts nationally on the Sound Digital DAB multiplex, and is
also available online.

The station was developed and launched by Phil Riley and David Lloyd, two commercial
radio executives who felt older listeners were being overlooked by stations such as BBC
Radio 2 in favour of a younger audience, and Boom plans to compete with Radio 2.
Boom's content features a mixture of music, conversation and radio personality, with
presenters including many who have previously made their name in national and
commercial radio, such as Graham Dene, David Hamilton and Diana Luke. The
programming for Boom Radio is recorded and presented remotely by its presenters from
their own homes, rather than being done in a traditional in-house studio setting.
Boom's launch against the backdrop of the COVID-19 pandemic influenced its decision
to operate without a central studio, and it is believed to be the first national UK station
without such a facility.