[Nicky91]

Originally Posted by arista

BBC Text :
[Strictly Come Dancing judge Craig Revel Horwood
is embroiled in an "advert row" with the BBC.
It comes after his famous catchphrase "fab-u-lous"
appeared in an advert for bed retailer Dreams.
BBC stars are not permitted
to "mimic their on-air roles"
in promotional work, the paper notes.]

yes sack him since that belongs to the show, not to himself