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Old 01-03-2022, 07:40 PM #10
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The Slim Reaper The Slim Reaper is offline
Deny, Defend, Depose.
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Quote:
Originally Posted by Alf View Post
So then you have to question the motives of these companies. Why would they change something that is selling well by using iconic characters (in the food selling world). Those characters gave those brands an identity that everyone was familiar with and trusted.
In the companies own words

Quote:
“Over the years, the Quaker Oats Company updated the Aunt Jemima brand image in a manner intended to remove racial stereotypes that dated back to the brand origins, but it had not progressed enough to appropriately reflect the dignity, respect, and warmth that we stand for today,” a Quaker Oats spokesperson explained to Civil Eats. Earlier this year, the company announced that Pearl Milling Company would be the brand’s new name.

For generations, stereotypical imagery of Black and Indigenous people has appeared on food brands. Amid 2020’s “racial reckoning,” Uncle Ben’s, a subsidiary of Mars, Inc., announced that it would modify its name and remove the Black man on its products who was inspired by an African American cook and waiter.

“While never our intent, the picture of the man on the Uncle Ben’s packaging elicits images of servitude for some, and, in the U.S., the word ‘uncle’ was at times a pejorative title for Black men,” Denis Yarotskiy, regional president for Mars Food North America, told Civil Eats. “As a result, we committed to change our name to Ben’s Original and remove the image on our packaging to signal our ambition to create a more inclusive future.”
https://civileats.com/2021/05/25/why...cist-products/
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