[ITV is to launch a new streaming service
combining ad-funded and subscription TV shows
and films as it aims to become
a “national champion” in the battle
for British viewers with US streaming
giants including Netflix,
Amazon and Disney+.
ITV, which has told the Russian broadcaster
of the local version of I’m A Celebrity… Get Me Out of Here
not to broadcast the show this year as
part of a programming licensing and
sales freeze with the state,
said that the new
ITVX service will launch in the fourth
quarter this year.]
[“We are confident that we will
become a UK leader in streaming,”
said Carolyn McCall, chief executive at ITV.
“Our ambitions in the streaming world
are not world domination.
It is about being a national champion.
It is compelling and our expectations
of subscriber numbers have been
modelled in a very realistic way.”]
https://www.theguardian.com/business...eaming-service
[New streaming service
combining ad-funded and subscription TV shows
and films]
All in one Fat ITVX
What a mess for any that
only want Free viewing