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Senior Member
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Join Date: Jan 2022
Location: Kate!’s wall
Posts: 1,013
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Senior Member
Join Date: Jan 2022
Location: Kate!’s wall
Posts: 1,013
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Itv make £1.6 billion a year from ads, as hub is quite popular let’s suggest about £800 million comes from the ITV hub adverts
800 million divided by 12 , about 66 million made a month from ads on ITV hub
£6 what someone might pay for this ITVX
15 million in the UK use netflix, and as ITV isn’t everyone’s cup of tea, let’s assume 5 million sign up for a monthly subscription.
5 million x 6 = 30 million
So ITV will make half of what they get currently from launching ITVX. They just want to be like Netflix.
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