Cadbury has shrunk the size of its Dairy Milk sharing bars by 10%, but will not reduce the price for customers.
Parent company Mondelez blamed costs associated with the production of its chocolate spiking, as it reduced the bars' size from 200g to 180g.
They are still typically being sold at £2 despite the downsize.
US firm Mondelez said the move was the first for that size of Dairy Milk bar in a decade.
In 2020, the company was accused of "shrinkflation" - reducing the size of a product while keeping the price the same to boost profits.
At the time, Cadbury chocolate bars sold in multipacks, including popular treats like Crunchies, Twirls and Wispas, were reduced in size to reduce their calorie count, Mondelez said.
https://www.bbc.co.uk/news/business-60902583
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