Prince Andrew has found himself firmly back in the headlines this week, but presumably not in the way he'd hoped.
The Instagram posts, via the account of his ex-wife Sarah, Duchess of York, have just made a bad week worse.
It is unclear why Prince Andrew decided to record his reflections on his Falklands experience.
As a veteran he clearly has memories to share, but he isn't a working royal. He no longer has an official status within public life.
Nobody within the royal household speaks on his behalf and he has deleted all of his own social media accounts.
Crucially, he should no longer be using the HRH style alongside his name, as the Duchess of York initially did in the posts before swiftly removing it.
Whatever the intention, it all looked clumsy and ill-conceived.
Add to that Prince Andrew's role supporting his mother at Westminster Abbey last Tuesday during the Thanksgiving service for his father. He was at the event because it was deemed a "family occasion".
https://www.bbc.co.uk/news/uk-60971910
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He signed off his post HRH The Duke of York before it was deleted