Research to shape future series
Channel 4 has commissioned Quæstor Research and Marketing Strategists for the fifth consecutive year to conduct research across its sixth Big Brother series.
The research will be conducted throughout the series to provide continuous feedback from viewers. Quaestor are using in-home viewing sessions, video diaries and for the first time are using a panel of viewers who will deliver continual feedback using video conferencing, text messages and email.
The firm will also conduct a review of Big Brother 6 when the programme concludes, the findings of which will be used in the development of any future series.
Big Brother will be broadcast from 27 May.
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Research-live.com