“Young powerful girl with riches and stones all she desires is a sincere love” — Athena Manoukian is after the one thing money can’t buy. Armenia’s Eurovision 2020 entrant has given us the Spanglish single “Bom Bom”. The title phrase is used for a repetitive and catchy refrain, while Athena serves the attitude of a sultry señorita. Manoukian discussed the message of the song in a post on Instagram:
“Bom Bom is a song referring to money, love and passion. People mostly think money is everything. But money clearly can’t buy you feelings. Money can’t buy you happinnes or love. Love instead can. Money can’t make your heart go ‘Bom Bom’ but love, can. Riches in life ain’t money. Just follow the sound of your heartbeat. Follow Bom Bom.”