They have departed company with their publicity team, Sunshine Sachs, who were hired to further their ambitions as a ‘dynamic duo’; the alternative and more popular Royals in the USA and make them loadsa money. After many headaches and getting back the millions the dynamic duo owed them, Sunshine Sachs are breathing a sigh of relief.
Now for the damage control. Their new team is pushing them as wholesome, regular Joe’s, misrepresented and misunderstood. Meghan, in her recent interview, said of their Netflix docuseries
that the producers may not present it the way she and Harry would, distancing herself already, 
and Harry has been begging for parts of his book to be axed, but the publishers may not have agreed with everything he wanted.
It will be the producers and the publishers fault if H&M’s own words and actions aren't well received, naturally.