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Old 07-03-2008, 10:15 PM #7
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Big Brother is a VERY popular and much-hyped show. Love it or loathe it, it is one of the biggest television phenomenons of the 21st century.

Even if the ratings have dropped, BB is still one of Channel 4's highest-rating shows. It also generates quite a bit of revenue for them. As such, I don't think we'll be seeing it going anywhere for a while.

If Channel 4 do drop Big Brother it is likely another broadcaster would pick it up - ITV have shown interest in Big Brother before.
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