The Daily Telegraph putting the boot in already:
Quote:
High profile departures, tired formats and bad publicity – how ITV lost its way
For years, it knew its audience and won awards – but today the channel's glory days feel long behind it
Here’s a teaser. Which show is ITV boss Kevin Lygo describing? It is “arguably the best thing there’s even been on television”. It is “more interesting, intelligent and upmarket” than anything that has followed in its wake. Have you guessed? That’s right: it’s Big Brother, the reality show which brought us some of the lowest moments in the annals of reality TV, but is now being revived as ITV’s great hope for 2023.
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