[user104658]

It's a bit like email phishing scams though I guess. I mean ... it's so obviously fake ... but people who aren't aware that deepfake technology exists (often older people) and people who are just a bit gullible will still fall for it the same as "classic" email phishing. Like I do know a guy who fell for an HMRC scam that came from "refunds.hmrc@hotmail.com" or something like that.

Rule of thumb though is assess the content of what you're hearing and not the source/claimed source. If it sounds like BS... it's probably BS, whether it has an uncanny rubbery faced Martin Lewis on the cover or not.