[bbuk_fans]

It's such a shame that the positive news that ITV have already signed up to a second year is being spun into a negative.

ITV pushed back BB to October because of an advertsing revenue downturn in the spring - at the end of the day they are a Public Limited Company and they need to make money off the back of their shows via advertising for it to be sustainable.

I'm not sure why there is concern around currently signing up for 2 series. It's been off the air for 5 years, a brand that has been heavily tarnished by Channel 5 and TV audiences has changed. At this point, we have no idea how it's going to perform. The six week run is perfect for a testing how it goes and if it goes well, next time around it could be extended. This was very much the strategy with Love Island that proved to work.

ITV have said that they don't just imagine this being a two six week series thing - it appears they're in this for the long haul.