The promotion for this new series has bern very clever and i dont think i can remember a time where they have done similar.
From the bill boards which we have seen before to these
https://x.com/bigblagger/status/1708...635060001?s=20
Pubs, deliveroo and down the gym.
Clever move by the channel.
What would have been even better would if they asked fans to be the promotion and sent them out stickers to stick all over the place.
I know it would encourage vandalism but i suppose they could request that fans only stick them on their own work lockers or their own house windows etc