…I don’t think BB and its winner is about deserving as such…even from the very first with Craig Phillips…?…he was considered more a ‘bland’ type character if I recall, nice and likeable etc…similar to Paul, he liked that no shirt look…
…but didn’t really relate any talking points …he became ‘the deserved’ with his win because he was such a pivotal person in the unfolding and revealing of Nasty Nick…that’s how it is for some, isn’t it…that, that one thing can create a winner, if you like….and with other housemates, it’s more of a day to day entertainment thing …some will be more ‘hero’ entertainment and others, less so because of the conflicts…atm, I can’t see any in this house as standing out in an obvious way of being least deserving….