Rupert Murdoch's Talk TV network is to cease broadcasting as a traditional television channel in the summer and move solely online.
The network launched in 2022 but has struggled to attract viewers on its linear platform.
In contrast, many videos clipped up from its shows perform well on YouTube.
It comes a month after its star presenter, Piers Morgan, also saw his show moved from its terrestrial weekday evening slot to being solely online.
Scott Taunton, Talk TV's president of broadcasting, said in a briefing to staff: "Two years ago, we would not have been brave enough to launch a channel without a linear presence.
"But audiences of all ages have moved fast and smartphones are now the primary device where news is consumed. We need to adapt to this as a priority."
He added: "We are therefore intending that Talk comes off linear television from early summer and our focus will be on streaming."
https://www.bbc.co.uk/news/entertainment-arts-68481606
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What was that about it being successful?