[Ammi]

…’tribalism’ is something that is a lot more part of society as well, which is very much linked to the internet because it expands and broadens those ‘tribes’…so many things are almost ‘game show-like’…in that its ‘team this’ or ‘team that’…very playground type behaviour …I guess social media especially can and does encourage ‘grouping’….you're on our team, come and sit with us/type thing…I mean, that’s simplifying, obviously…