[user104658]

Honestly I naively thought that everyone actually knew that Reform is the same cat in a different hat, but apparently people think it's actually new?

Like... It's "new" in the same way that that wee "Morrison's Local" on your high street that used to be a "Spar", and before that a "Nisa" is new. Except that it's the same shop with a new sign outside and a couple of different products. Bob still stacking the shelves, Old Sue still staffing the checkouts.