[Strictly Jake]

I'm starting to really like it. For some reason it does feel like a Channel 4 eye, sort of. I like the way the advert started really obscurely so you didn't know it was going to be the eye at first. I would have liked them to build that up for quite a few days before the eye eventually was shown. So we could have speculated if it was something to do with Big Brother or not, like the old days. I'm not keen on the yellow. I think white would have looked a lot better for the backdrop. But it is what it is and I kind of like it.