[madman411]

Casting this show now has to be a lot trickier than it was back in the early days. Housemates know the fame, social media following and "five minutes of fame" they'll get from the show. Every season since early-mid 2010's housemates have been discussing social media when they're sitting around. Add in the political-correctness and the "we can't offend" anyone attitude that's rife these days... it just doesn't make good TV. Unfortunately (fortunately?) before all this started, that's what made the show so entertaining.

The network is now scared of the complaints Ofcom will get if they allow this behaviour, or air it.

That being said, we need housemates that are unfiltered and not on social media (there must be SOME) and also remove the Barbie Malibu Beach House/Disney throw up design style from the house and I think it could stand a chance. Also, BRING BACK THE SMOKING AREA.

ITV has started really over-doing the musical montages which makes it a cut and copy of shows like Love Island. Back to basics means back to basics - that includes casting, house design and editing.