Meghan has had to give up the name American Riviera Orchard for her lifestyle show. Back in November, she filled in the forms with incorrect information and was given 3 months to fix it. Now she can’t use it at all due to trademark issues. She has announced the new name will be ‘as ever’

but there is already an independent clothing business in NYC with that name and they are not happy at all so she may have another trademark problem.
Does she not do any research at all before jumping in head first? A simple google can reveal that another business has the name that you want. An astute businesswoman she is not.
What a mess.