[Maru]

I think earlier on she saw some of the labels being put on her potentially by both the more liberal public and younger HMs. Remember how they reacted to her politics? They were ready to put her aside, as if she were dated, ignorant and more importantly—irrelevant. Pretty much the worst thing you can be labeled as in the entertainment business. Remember, she works in PR.

So I think that's working to her worst fear. She reinvented her character to work off of Richard and it was highly successful because 1) it kept her in the conversations of other housemates as they became more invested in what would happen next. 2) This is just one example, but note she kept bringing up his and Tate's Christianity at random. That was to put the pointer over their heads "Hey, they're the outsiders here, not little ol' me..."... In theory, it wouldn't heavily penalize her too much since being BB, the audience/voting public traditionally skews progressive, in theory? She obviously understands how image works and how those perceptions can be crafted and manipulated. She may not be able to predict the outcome, as she didn't have the full puzzle of what was portrayed, but she has the toolset to be create enough interest and that was something she could work with both inside the house and out in the public...

Everyone was interested in what she did and said, regardless of whatever you thought of her personally.