Quote:
Originally posted by Bigbrotherin
the biggest competition in the 9pm slot this summer will be the ocassional period drama on BBC, the ocassional shockumentary on five and the ocassional load of rubbish on ITV. if they air at 10pm, they're risking lower ratings unneccesarily. 10pm is great when there's loads of competition on at 9, but there's none this year due to the glorious decision to launch in june rather than may.
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Big Brother get higher ratings when in the 10pm slot, so they are risking lower ratings if its on in the 9pm slot.