[Tom]

10pm is where Big Brother spent its heyday. BB8 was the first summer series to go out mainly in the 9pm slot. Isn't that enough evidence to put it back to 10pm?

More people are out in the summer and late on is when people start to come back in and get settled. There is also no competition from Monday-Thursday from other channels at 10pm because of the news.

If kids want to watch Big Brother then there are plenty of opportunities to catch watered down and censored versions during the day.