I don't know if we already know this
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If they win their shopping challenge, they'll be rewarded with tokens which will get them hot water, hairdryers, hair-straighteners - that kind of thing. It could lead to tough-living for some.
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I don't remember Big Brother ever doing this. Looks like BB is getting nasty because housemates might be without warm water.
Also it says that next to the jail is chatroom for 2 people and it feels closed off so expect some bitching there.