[James]

I'm not sure about this one.

Although the majority of people who post here, and on other message boards, may think BB3 is disappointing, it’s possible that the millions of people that watch the show do not.

There is probably some truth in the point that this series may be on the coat tails of the previous one, but if the viewers dislike it so much, why do they keep tuning in every night?

And viewing figures are the worst possible way of measuring the success of a TV show – apart from all the other ways, that is.

I reckon that Endemol have created a version of Big Brother that appeals most to the type and age-group of people that watches the show, and that’s why the viewing figures are up.