I totally agree...
I always think that i would like to be in BB for the experience and the fact that you are on BIG BROTHER!
Every year I actually forget that the winner gets money until Davina mentions it at the end.
People are obviously only interested in that this year rather than the experience. Even the word 'Game' is being used a lot this year where it was like a forbidden word before as people would assume HMs had a game plan.