[Spike]

Its down but thats understandable after 3 disaster series
The aim of BB9 is to sustain the audience it has left and to build on that next year.
Its still getting more of the viewers the advertisers want in its slot and for C4 and is still getting C4 its highest rated show everyday except Tuesdays
Big Brother is doing well this year, and has increased its audience week on week showing that word of mouth is paying
it will probably average the worst or second worst series but don't judge this series by the ratings because its better than what the ratings say and the ratings are just showing the impact of CBB5, BB8 and BB:CH