[Tom]

I think if ITV got their hands on it they would actually restore the show. Davina would possibly be ditched and replaced by one of ITV's golden girls (ie Fearne Cotton, Holly Willoughby etc) which probably wouldn't be a popular choice, but as far as viewing figures go I'd expect 5m+ per episode. But the problem if it went to ITV is that the year it under performs, they won't try and restore it. That will be it. Big Brother over. The main difference is that Channel 4 have stuck with the show through bad years (ie BB4, BB8) and have attempted to restore it the following year. ITV would just say the show has run its course because they don't need the money from BB like Channel 4 do. Channel 4 will probably have found their way by then and found an adequate replacement (probably Shipwrecked), so wouldn't need the show back. I also couldn't see ITV running I'm a Celebrity over November/December then Celebrity Big Brother in January.