[MrGaryy]

BB largely contributes to C4's existence. Not only does it support it greatly but it also gives C4 the money to be able produce so many little, culture, niche type shows. Without BB, you could pretty much say bye bye to shows like, Countdown, The F Word, Ten Years Younger, Sunday Night Project, 8 Out Of 10 Cats, ect. as they are all fitted to a particular demographic that, without the money from BB, C4 couldn't afford to cater for. At the minute, C4 have no other show that could replace BB on that front with the closest being Shipwrecked, which has been a disaster this year and couldn't provide the longevity that BB has shown. With BB there is no C4, and they know that.