This reminds me of BB1's Darren and his precious chickens..."bup bup bup Maaaaaarjorie!"
and BB2 winner Brian and his beloved Tomatoe Ketchup, neither of which came to anything as far as advertizers were concerned although there was alot of speculation about Darren.
I doubt very much whether someone like Alex would be interested in advertizing this product, it is not very cool is it? He wouldn't want to be forever associated with that sort of product or Big Brother come to think of it. He might be a bit of a wuss but he is also quite hip.
He has already voiced his opinion about doing future modeling jobs, saying that he will not want to model with the title 'Big Brother's Alex' attatched to everything he did.
I think Domestos can flush their idea straight down the loo.
