[Tom]

BB7- short term ratings fix, long term failure. They used just about every twist possible in that series and it made them creatively bankrupt. CBB5 was rating really badly until the whole Jade thing. Then BB8 just topped the lot with the all female launch, and BBCH was one of the worst series ever, and just put the final nail in the coffin. BB9 came too late, but they're well on their way to restoring it, even if its just to get it back up into the high 3m range.