[Tom]

Ratings down- audience appreciation up.

It seems to have leveled around 3-4m for the past 2 years, its not exactly the drop of about 2m between series 7 and 8.

BB has had its day, but it still rates very well for 4. It will never reach the heights it once did but I think 2009 is going to see a renewed interest in the show. They just need to get as many big names as possible into Celebrity Big Brother, and that should bring back some viewers who stopped watching at some point in 2007.