[DigitalSid]

I think one year, maybe BB11, they should make it a quiet affair. With highlights at 10pm every night, no spin-offs, no launch show, low key evictions, etcetera. They're more likely to bring in viewers for the show if it's a low key series that garners up lots of interest because of the choice of housemates than if it's an all guns blazing "we think everyone's watching, but really, no one is" type series.